Bez Ambar

Bez Ambar's first career pursuit was as a painter and sculptor studying in London. However, his family in Israel soon convinced him to join them in the diamond business as a diamond cutter and sorter. "I sorted diamonds day in and day out; it made me love them", he remarks. Deciding to relocate to America, Ambar first familiarized himself with the diamond industry in New York before moving to Los Angeles.

Embarking on a long research and development process Ambar revolutionized the cutting and setting of diamonds.   Under the world-renowned names of "Quadrllion" and "Boundless", Bez developed revolutionary and award winning designs and techniques in diamond cutting and invisible setting. More recently Bez was inspired to create an entirely new line which incorporates his love for fashion. "I believe that my task as a designer is to perk up peoples' lives, and as a result, the quality of their thoughts and feelings. That is extremely pretentious, but if it were other wise, there would be no point in doing it. Every design must meet several criteria. It should be beautiful, it should be versatile, it should be comfortable and most important it should make a woman feel just a little bit better every time she puts it on."