He grew up with an appreciation for fine jewelry, gained from his grandmother for whom he named his store, but after graduating from college he never considered going into the jewelry business. Rather, he managed in his family's hardware and building supply businesses for over 20 years. After these businesses were sold, he was able to follow his dream. From working as a personal jeweler with only a small case of pearls and other gems, he now commands the attention of the world's finest designers. In the ten years since he began, Bill Campbell has worked hard, never compromising his excellent relationship with his customers, nor the quality of the jewelry he presents to them.

When Bill and his wife, Elizabeth, were making plans for the gallery they now occupy, they knew they wanted to make it warm and inviting, as if you were walking into their home. They have succeeded by using warm colors and custom cabinets which showcase the jewelry as objects d'art, giving each designer a place of importance in the room. Whether a serious jewelry collector or just a "looker", each visitor is graciously welcomed. It is apparent that Bill Campbell loves what he does. He will tell you frankly that he does. Bill delights in sharing his extensive knowledge, explaining the intricacies of each piece of jewelry and often relating an interesting tidbit or two about the designer, all of whom he knows personally.

McCaskill & Company was recently recognized by Harper’s Bazaar as one of the “Best Jewelry and Watch Retailers in America”.  The magazine had “shopped the nation to bring this must-list of America’s top jewelry retailers, hand-picked for their fine product assortment and attention to customer service”.

You are cordially invited to visit McCaskill &Company, which has been repeatedly honored by being named "the Best of the Emerald Coast" in an area poll to "Experience the Difference" for yourself. The gallery is located at 13390 Highway 98 West, between Destin and Sandestin, just two miles east of the Mid-Bay Bridge. Hours are 10:30 a.m.- 5:30 p.m., Monday through Saturday. Phone # 850-650-2262.